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Designed for 11 industries

Every industry has its own version of complexity: regulation in finance, trust in health, sunlight and patchy networks in agriculture. Here is how I approach each one.

A lone traveller standing in a dense, dark forest

Enterprise SaaS
Complex B2B software that new users can learn and power users can fly through.
FinTech & Banking
Onboarding, payments and money flows that feel safe and get finished.
Generative AI
Copilots, agents and AI features people understand, trust and come back to.
Healthtech
Clinical tools and patient apps where clarity is a safety feature.
Agritech
Products for farmers, traders and supply chains, designed for the field, not the office.
Edtech
Learning products that keep people learning after the first week.
Martech
Marketing and growth tools that turn complex data into clear next actions.
E-commerce
Stores and shopping apps that make deciding, buying and coming back easy.
Data & Analytics
Dashboards and data products that make dense information readable.
Housing & Real Estate
Property, rental and housing products for one of life's biggest decisions.
Hospitality & Travel
Brands and booking sites for stays, so a guest feels the place before they arrive.