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Shopping that feels easy, from browse to buy

E-commerce is a chain of small decisions, and every one can lose a sale. I design storefronts, product pages, checkouts and loyalty experiences that help people decide and come back.
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Storm clouds parting over a sunlit river valley

The problems I hear most

  1. .01

    Browsing that never becomes buying

    Large catalogues and weak filters leave people scrolling without deciding.

  2. .02

    Product pages that don't answer questions

    Size, fit, delivery, returns. Unanswered doubts become abandoned carts.

  3. .03

    Checkout friction

    Forced accounts, surprise costs and long forms. The last steps lose the most money.

  4. .04

    One-time buyers

    Without a reason to return, acquisition costs eat every margin.

What good looks like in E-commerce

  • Search and filters that match how people describe what they want
  • Product pages that answer the doubts that stop a purchase
  • A checkout with no surprises and as few steps as possible
  • Post-purchase and loyalty journeys that bring people back
  • A brand and photography direction that makes the products look their best

Work in E-commerce

All E-commerce work

How I can help

  • Product & UX Design

    Apps, websites and dashboards for products with real complexity underneath. I design the flows first and the pixels second, so the result is calm to use and straightforward to build.

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  • Branding & Marketing

    Identities that are easy to recognise and hard to forget, plus the campaign and AI-assisted graphics that keep them consistent once they are out in the world.

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  • UX Research & Audit

    Evidence before opinion. I find out what users actually do, where the product loses them, and which fixes will move the numbers you care about.

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E-commerce, asked often

  • Yes. I design within the platform's constraints and work with your developers or agency on what's custom and what's configured.

  • With an audit of the funnel: where people drop off, what they search for and what they ask support. The fixes are usually clearer than expected.

  • Brand identity, yes, and I can set the visual direction that packaging follows. For print production I work with specialists.

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