Selected work
8 projects
Read the case studyE-commerce 2025–26
Shikhar: an order flow built around how a shopkeeper buys
Catalogue, cart, order summary and assisted ordering for HUL's direct-to-retailer app, redesigned for kirana owners restocking 20 to 40 lines at a time.
25%
shorter product card pitch
Read the case studyEnterprise SaaS 2025
Readywire: the design system behind the showroom floor
Steer v1.0, a production design system for a dealership operating platform, and the analytics surfaces built on it: 110 tokens, 236 component variants, five product screens.
236
component variants
Read the case studyHealthtech 2024
Anhad India: a front door for rural healthcare
The website for a rural telemedicine non-profit, designed end to end: twelve desktop templates and eleven mobile screens. After launch, traffic rose 40% and donations 6%.
+40%
website traffic
Read the case studyHospitality & Travel 2025
Rêve: a brand and a website for slow stays in Goa
The identity and website for a collection of design-led villas in Goa: a brass flower mark, a palette drawn from the stays and three typefaces. After launch, site traffic rose 60% and bookings 12%.
+60%
site traffic
Read the case studyGenerative AI 2026
Perigee: a concept for AI-native mission control
A concept for satellite operators: an AI copilot that screens tens of thousands of objects, ranks what needs a person, drafts the options and never commands a burn on its own.
Visit cfobridge.com ↗FinTech & Banking
CFO Bridge: a widget that turns visitors into conversations
An MVP widget that captures a lead the moment a visitor lands, and connects them straight to one of CFO Bridge's representatives. Conversion rose 20%.
+20%
conversion
Visit skillbookacademy.com ↗Edtech
Skillbook Academy: course pages built to be found and finished
Landing pages for the academy's certification courses, designed for discoverability and sign-ups. Drop-offs fell 60%.
−60%
drop-offs
Visit top-one-percent.com ↗Edtech
Top One Percent: a website that turns GMAT aspirants into students
The whole website for a GMAT and GRE coaching brand, designed to be found and to convert, with fewer drop-offs along the way. Sign-ups rose 20%.
+20%
sign-ups