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Dense data, made readable

Data products fail when they show everything and explain nothing. I design dashboards, BI tools and operations consoles that put the right number in front of the right person at the right moment.
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The problems I hear most

  1. .01

    Every chart, no story

    Dashboards grow by addition until nobody can find the one number that matters.

  2. .02

    Charts that mislead by accident

    Wrong chart types, truncated axes and clashing colours make good data tell the wrong story.

  3. .03

    Slow paths from insight to action

    Spotting a problem is only useful if acting on it is one step away, not an export and an email.

  4. .04

    One dashboard for everyone

    Executives, analysts and operators need different views of the same data.

What good looks like in Data & Analytics

  • Dashboards that lead with the question each role is asking
  • Chart choices and colour systems that are accurate and accessible
  • Drill-downs and filters that keep context instead of losing it
  • Alerts and actions next to the data that triggered them
  • A data visualisation system so every new chart looks and reads the same

How I can help

  • Product & UX Design

    Apps, websites and dashboards for products with real complexity underneath. I design the flows first and the pixels second, so the result is calm to use and straightforward to build.

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  • UX Research & Audit

    Evidence before opinion. I find out what users actually do, where the product loses them, and which fixes will move the numbers you care about.

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Data & Analytics, asked often

  • Always, or with realistic samples. Dashboards designed with perfect fake numbers fall apart with real, messy, missing data.

  • Yes. A data visualisation system of chart types, colours, states and rules is often the most valuable thing a data product can have.

  • Closely. They know what questions people ask; I design how the answers are shown.