Marketing tools that point to the next move
The problems I hear most
- .01
Dashboards full of numbers, empty of answers
Every metric is there, but none of them says what to change. Users export to spreadsheets to think.
- .02
Automation builders that scare people off
Flow builders are powerful and intimidating. Most users never get past the template.
- .03
Setup takes weeks
Integrations, tracking and imports stand between sign-up and first value.
- .04
A crowded market that all looks the same
Purple gradients and feature grids. The product and the brand need a point of view.
What good looks like in Martech
- Insight-first dashboards that lead with what changed and why
- Campaign and automation builders that are safe to experiment in
- Setup flows that show value before every integration is done
- Reports people can share with a boss without rebuilding them
- A brand that stands apart in a crowded category
How I can help
Product & UX Design
Apps, websites and dashboards for products with real complexity underneath. I design the flows first and the pixels second, so the result is calm to use and straightforward to build.
Discuss thisBranding & Marketing
Identities that are easy to recognise and hard to forget, plus the campaign and AI-assisted graphics that keep them consistent once they are out in the world.
Discuss thisProduct Strategy Consulting
For teams building something complex. A senior second opinion on positioning, product direction and the design decisions that are expensive to reverse.
Discuss this
Martech, asked often
Yes. I keep the depth and change the defaults: a clear summary first, with the full detail one step away for the people who need it.
Yes. For martech especially, the site and the product should tell the same story. I often do both, so the promise and the experience match.
Starting from templates of real jobs, with clear previews of what will happen and safe testing before anything goes live.