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Learning products people finish

Edtech lives or dies on the second week, not the first lesson. I design learning experiences, course platforms and teacher tools that build habits and make progress visible.
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A winged figure surrounded by tools, deep in thought

The problems I hear most

  1. .01

    Strong sign-ups, weak completion

    Most learners leave quietly in the first two weeks. The problem is usually motivation design, not content.

  2. .02

    Progress that learners can't see

    Without a clear sense of where they are and what's next, effort feels pointless.

  3. .03

    Teachers and parents left out

    The buyer and the supporter are often not the learner. Their tools are usually an afterthought.

  4. .04

    Content-heavy, interaction-light

    Video after video with nothing to do. Learning sticks when people practise, not when they watch.

What good looks like in Edtech

  • Onboarding that sets a goal and a realistic schedule
  • Visible progress, streaks and milestones that motivate without nagging
  • Practice and feedback loops inside every lesson
  • Teacher and parent dashboards that show what needs attention
  • A brand that feels encouraging, not childish or corporate

Work in Edtech

All Edtech work

How I can help

  • Product & UX Design

    Apps, websites and dashboards for products with real complexity underneath. I design the flows first and the pixels second, so the result is calm to use and straightforward to build.

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  • Branding & Marketing

    Identities that are easy to recognise and hard to forget, plus the campaign and AI-assisted graphics that keep them consistent once they are out in the world.

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  • UX Research & Audit

    Evidence before opinion. I find out what users actually do, where the product loses them, and which fixes will move the numbers you care about.

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Edtech, asked often

  • Both, and they are very different. Children need simplicity and safety; adults need flexibility and respect for their time. I research with the actual age group either way.

  • Yes. I start with where learners drop off and why, then redesign the moments around it: goals, reminders, progress and the first lessons.

  • Yes. A lesson template that content teams can fill consistently is often worth more than any single screen.

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