A front door for rural healthcare.

Anhad India is a non-profit that brings primary healthcare to rural communities, combining telemedicine with care on the ground. It was founded in 2014 under the Karma Healthcare Trust and now runs 50+ clinics across 50+ cities in 10+ states.

The existing website was basic, and it had fallen far behind the organisation it represented. For a non-profit, the site is where a donor decides to give, a partner decides to look closer and a volunteer decides to sign up, so it has to carry the scale of the work, the people behind it and a clear way in.

I designed the new site end to end: structure, visual language, and every template at desktop and mobile, through to launch.

The homepage is ordered so that each section earns the next: why Anhad exists, what it does, who it works with and who it has helped, and only then the two ways to get involved. Scroll to read it the way a visitor does.

Instead of leading with appeals, the site makes its case with data, drawn simply enough to read in a glance: a share, a crowd and a ring. Blue carries the point; the support green holds the comparison.

Home, about, projects, a project in depth, partnerships, donate, resources, an article, careers, an open role, leadership and contact, each drawn at 1440px and again at 360px, so no screen on the live site was left to guesswork. Pick a page to see both.

A health charity has to feel trustworthy before it feels moving. The palette is one deep blue with a soft support green, set on pale blue and white surfaces, and a single grotesk across the site.

The new site is live. After launch, website traffic rose by 40% and donation volume by 6%: more people finding the work, and more of them choosing to fund it.